Hello, happy Monday! Let’s kick your week off right with a stylish feature from one of our top retailers, Lulus! Whether you’re attending a wedding this season or planning your own, you’re in for an exciting ride as wedding fashion continues to evolve. Lulus has just released their first-ever Spring 2025 Wedding Trend Report, and we’re here to tell you all about it! If you’re ready to be at the forefront of this season’s hottest styles, you’ve come to the right place. From chic bridal gowns to playful bridesmaid looks and stunning guest dresses, the 2025 wedding season is all about bold statements, modern elegance, and effortless sophistication. Let’s dive into the trends you’ll want to know!
Lulus’ Biggest Trends Defining 2025 Weddings
This year’s brides are saying “yes” to sleek and sophisticated styles that make a bold impact while remaining minimalist.
• The Simply Striking Bride – Confident and modern, brides are favoring sleek minimalist designs with bold impact. Slip dresses (+107%) and draped cowl necklines (+250%) embody effortless elegance, while tulle’s resurgence adds a soft, ethereal touch.
• Ultra-Feminine Bridesmaids – Brides are embracing mix-and-match styles, driving a 110% surge in tiered gowns and a 143% increase in plissé fabrics.
Pastel shades like sage green (+89%) and purple (+53%) are major players.
• Statement-Making Wedding Guests – Guests are dressing to impress, with dramatic black maxis, bold floral prints, and strapless silhouettes dominating. Lulus’ “Love In Your Eyes Black Knotted Mermaid Maxi Dress” alone experienced an extraordinary spike in popularity, with review commentary such as, “Being able to enter my stats, and trusting the sizing has worked in my favor. I looked fabulous! The quality of fabric, the workmanship, the dress was stunning, the price unbelievable!!!!”
Inside the Trend Report: The Fashion Every Wedding Attendee Will Be Wearing This Year
• Bridal Trends: Sheer and Effortless
Brides are showing skin and breaking tradition with lighter fabrics, fluid silhouettes, and subtly revealing details that exude confidence and ease. The rise of sheer, airy materials speaks to a shift toward lightweight, romantic designs, while sleek silhouettes offer a fresh, modern take on bridal elegance.
• Lace remains a classic choice while tulle (+138%) and mesh (+52%) are seeing a significant rise as brides embrace lighter, ethereal fabrics.
• Slip dresses (+107%) are leading the way, and cowl (+251%), square (+81%), and sweetheart (+37%) necklines are proving that understated elegance is in.
Searches for “wedding dress” on Lulus.com have jumped 258%, showcasing that brides are turning to Lulus for their dream gown.
Bridesmaid Trends: Romantic, Mismatched & Playful
Bridesmaids are ditching uniformity in favor of mix-and-match styles, trading uniform looks for unique fabrics, ultra-feminine silhouettes and soft feminine hues. This shift allows for more individuality while maintaining a cohesive aesthetic.
• Tiered dresses are up 110%—because movement and texture matter.
• Pastel hues dominate, with sage green (+89%) and purple (+53%) leading the charge for modern bridal parties.
• Bridesmaids are baring more skin, with strapless (+96%) and sweetheart necklines (+100%) on the rise.
► Searches for “bridesmaid dress” on Lulus.com have surged 250%, and sales in Lulus’ Bridesmaid Dresses Under $100 category are up 45%, highlighting that affordability is still a top priority.
Wedding Guest Trends: High Fashion Meets High Drama
Guests are treating weddings as red carpet moments—and the numbers prove it.
• Black maxis with very bare open backs are stealing the show. Lulus’ “Exquisite Refinement Black Backless Maxi Dress” quickly became a standout favorite, with demand soaring shortly after launch. Customer Lauren C. says, “Don’t hesitate! I loved this dress in so many ways. I was amazed by the quality and feel…Felt like royalty all night!”
• Florals are flourishing.
Lulus’ “Beautiful Soul Burgundy Floral Twist-Front Maxi Dress” has seen an unprecedented surge in demand, with customer Emily W. calling it, “The Best Wedding Guest Dress!”
• Mock neck silhouettes are making a comeback (+74%), adding a touch of sophistication to guest looks.
• TikTok and Instagram have made wedding guest fashion a moment, with millions of views under trending hashtags like #WeddingGuestLook.
For more, check out this helpful wedding trend report.
We hope you enjoyed this comprehensive report!
► Shop the latest looks at Lulus here!
