Here’s the truth.

When it comes to who pays for the wedding dress, the answer is, most likely, you.

But we’ll get to that in a moment.

When you’re planning your wedding, you’ll come across some wild etiquette questions you likely never wondered before, and they may stump you.

For instance, how much should a guest pay for a wedding cash gift? That’s a big one. Or who typically pays for and hosts the wedding shower? That’s another doozy.

P.S. We’re here for all of it, btw, so subscribe for free updates [new window] and advice to your inbox!

One of the most-asked wedding etiquette questions we receive is: who pays for the wedding dress? Who pays for the wedding dress can be a touchy topic, so let’s discuss it!

In most modern-day weddings, the bride pays for her wedding dress.

Yep, it’s true!

More couples are footing the bill of their weddings as a whole, from the venue to the officiant, wedding party gifts to wedding menus, and yes, even attire.

There is a benefit though, which is that you have full control over what kind of wedding dress you purchase, how much it costs, what style it is, the length, the cut, and ah yes, the color. This is terrific for brides who have a specific vision or designer in mind since you’re in control of getting the wedding dress you want.

You even get to choose the accessories you’ll wear along with it, since you’re also paying for the bridal gown accessories including your veil (or alternative), jewelry, shoes, and purse.

Yep, so go ahead with those gorgeous ruffle heels you’ve got your eye on!

In addition, you’ll want to cover the cost of your wedding jacket if you’re getting married during cooler months.

This is one major reason why we’ve seen a huge uptick in searches for affordable wedding dresses (and the most comfortable wedding shoes ever) because the costs can add up quickly.

And while you’re focusing on paying for the wedding dress yourself, your partner should be covering the cost of their attire.

Now, if your parents are paying for your wedding, which used to be tradition as a whole, the parents would typically cover the cost of the wedding dress as a part of the overall funding. This includes the wedding dress, tuxedo rental or suit, dress shoes, veil, purse, shoes… the whole nine yards. And if this is the case for you, and your parents are contributing, then they most likely will pay for the wedding dress. But be sure to ask and don’t assume.

And remember: if someone is covering the cost of your wedding dress, it is proper etiquette to include them in the selection of it. But most likely, this is already something you plan to do, since of course you want this person to be a part of the fun! Invite them along to your bridal gown shopping trip and any upcoming dress fittings.

You may also want to read: 7 Wedding Dress Shopping Mistakes to Avoid. It’s quite helpful.

In conclusion, most couples today pay for the cost of their wedding attire. This means the bride pays for the wedding dress, but has the opportunity to shop anywhere and spend any amount that works with her budget. On the other hand, some traditional couples have the parents pay for the wedding dress, which works well, too.

Be sure to note these “who pays for” items in your wedding budget and checklist to plan accordingly.

Hope it helps!

xo
Emma